We create your brand identity: strategy, naming if needed, logo, colour, typography, tone of voice and a clear brand guide, so your business looks and sounds the same on social, on your site, in store and on every quote.
A strong brand gets you recognised in half a second and lets you charge what you are worth.
We start with strategy (who you speak to, who you compete with, what makes you different) and design a visual system that works everywhere.
What does brand design include?
- 01
Brand strategy
Audience, positioning, value proposition and personality.
- 02
Logo system
Primary, secondary and icon versions, ready for any format.
- 03
Colour and type
A palette and typefaces with usage rules.
- 04
Tone of voice
How your brand speaks, with examples for social and sales.
- 05
Brand guide
A document any designer can follow.
- 06
Starter kit
Templates for social, cards and presentations.
Who is it for?
- New ventures preparing to launch
- Businesses with an inconsistent or dated look
- Companies moving upmarket
How do we work?
- 01
Diagnose
We review your business, your competitors and what you already have. You leave with a written audit, whether or not you hire us.
- 02
Blueprint
Scope, deliverables, dates and a fixed price. No hourly billing, no surprises.
- 03
Build
Weekly sprints: you see real progress from week one.
- 04
Compound
We measure, tune and extend, so the work keeps paying off after launch.
How much does it cost?
Fixed-price quote after a free call.
Every project is quoted on its scope, with no hourly billing: first a free call, then a written audit and a quote with the fixed price.
Frequently asked questions
How much does brand design cost?
It depends on whether you need a logo only or a full system with strategy and guide. We quote a fixed price after a free call.
Do I get the source files?
Yes: logos in every format, fonts and the brand guide are yours.
Other services
- Web design
Websites and online stores designed and built in Guatemala City: fast, easy to find on Google and AI search, and built to convert.
- Social media
Social media management: strategy, content, design, video and monthly publishing for Instagram, Facebook, TikTok and LinkedIn.
- Software & AI automation
Custom software and AI automation: agents that answer customers, process documents and connect your systems, built in Guatemala City.