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Brand & identity

A brand people remember.

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We create your brand identity: strategy, naming if needed, logo, colour, typography, tone of voice and a clear brand guide, so your business looks and sounds the same on social, on your site, in store and on every quote.

A strong brand gets you recognised in half a second and lets you charge what you are worth.

We start with strategy (who you speak to, who you compete with, what makes you different) and design a visual system that works everywhere.

What does brand design include?

  • 01

    Brand strategy

    Audience, positioning, value proposition and personality.

  • 02

    Logo system

    Primary, secondary and icon versions, ready for any format.

  • 03

    Colour and type

    A palette and typefaces with usage rules.

  • 04

    Tone of voice

    How your brand speaks, with examples for social and sales.

  • 05

    Brand guide

    A document any designer can follow.

  • 06

    Starter kit

    Templates for social, cards and presentations.

Who is it for?

  • New ventures preparing to launch
  • Businesses with an inconsistent or dated look
  • Companies moving upmarket

How do we work?

  1. 01

    Diagnose

    We review your business, your competitors and what you already have. You leave with a written audit, whether or not you hire us.

  2. 02

    Blueprint

    Scope, deliverables, dates and a fixed price. No hourly billing, no surprises.

  3. 03

    Build

    Weekly sprints: you see real progress from week one.

  4. 04

    Compound

    We measure, tune and extend, so the work keeps paying off after launch.

How much does it cost?

Brand design from US$745 (≈ Q5,750)

All prices include taxes (Guatemalan VAT). The final price is fixed and agreed in writing after a free call.

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Frequently asked questions

How much does brand design cost?

It depends on whether you need a logo only or a full system with strategy and guide. We quote a fixed price after a free call.

Do I get the source files?

Yes: logos in every format, fonts and the brand guide are yours.

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